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Collegiate x Love Your Melon, 2018-2023
Started in 2018 with a handful of college partners, the program expanded to license with over 150 collegiate programs across licensors including: Fermata, IMG College Licensing (and its previous CLC Learfield), Affinity, and independent schools. Narrowed down to the most successful IP, the program releases annually with around 80 schools.
In 2021, Love Your Melon developed their first-ever tri-collab. In a joint effort between LYM, Disney, and the corresponding licensor per college, 10 best-selling schools were selected to be part of the release.
Involvement
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Graphic Design
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Product Concepting
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Licensed Product Approvals
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