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Melon Treats, Love Your Melon, 2019​
Melon Treats was a pop-up, a summer-long ice cream shop organized by Love Your Melon. Through trend research of both pop-up design and ice cream stores, I developed three directions that were both visually impactful and simple enough to install when painted by hand. The “melting wall” became the final design and had a fantastic engagement with visitors. Initially developed for the wall only, the graphic was repurposed for use on promotional assets.
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Involvement
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Art Direction
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Mural Design and Installation
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Graphic Design
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Merchandise
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