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Portfolio

Beauty Sleep Retail Theater

Beautyrest, Serta Simmons Bedding, 2024​

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From the makers of Beautyrest, Beauty Sleep was launched as a derivative brand positioned toward budget-conscious shoppers seeking the reliable support and brand recognition associated with Beautyrest.

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Retail Theater includes the design and development of headboards for display at retail, as well as a demo unit to demonstrate the features of the mattress on a smaller scale. 

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Involvement

  • Graphic Design of packaging and retail environment collateral 

  • 3D Rendering to preview use of assets

  • Icon design

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